This 2015 #invitationtodream
We present the new commercial for the Fundació Orfeó Català-Palau de la Música Catalana, inviting everybody to dream in the new year, 2015. The Palau and the Orfeó want to break down frontiers and express the values of the institution and of Catalonia in a universal language.
An ad created and produced by the Vimema agency with which the Palau and the Orfeó set out to awaken people’s imagination with a storyline in which the Art Nouveau auditorium becomes a place for dreams, where anything is possible. A dream that brings together two UNESCO World Heritage assets for the first time: the Palau de la Música Catalana, home to the Orfeó Català choir, and human towers. Two symbols that represent and transmit values like participation, social commitment, effort and Catalan identity.
The Orfeó Català and the choirs of its Escola Coral provide the soundtrack, while the special guests on this occasion are the Castellers de Vilafranca, who will be raising a human tower on the stage of the Palau de la Música Catalana.